8 Benefits of Listing Your Business in an Online Directory
Networking and marketing aren’t just niceties for those of us who work online. With the rise of e-commerce businesses and remote work, people are interacting through a screen (or sometimes not at all). In this type of environment, building trust and having a transparent business model are critical to be seen and stand out. Joining an online business directory is a great way to do that.
What Does an Online Directory Listing Do for Your Business?
Just like a physical directory, online directories provide your business with visibility. A potential client seeks out a consultant for a project and, through their search, ends up on a site like Remote ID.
Because of your listing, clients will be able to:
Find you easier (your business pops up because you’re in the directory)
More efficiently decide to work with you (your contact info is readily available)
Develop more trust with you (you are listed as a legitimate business)
8 Benefits of Online Business Directories
There are many reasons to list your business in a directory, so let’s discuss the top ones.
1. Builds social proof
We’re all just strangers on the Internet. Seriously. Why should someone trust you? When you’re featured in a directory you gain instant credibility as a legitimate business.
2. Increases brand awareness
Listing your business in an online directory is a cost-effective way to increase your brand awareness. Be honest… how many hours do you spend a week posting on social, sending emails, or running ads to keep your brand top of mind? It adds up. By joining a directory, you expand your reach beyond your own circle for a small (usually one-time) fee.
3. Gets your business in front of potential clients
Clients are searching local and online directories for trusted businesses to work with. They want to know you’ve been vetted so they don’t have to do the work themselves to find testimonials or get a referral from someone they know. Joining a directory is a great way to get your business in front of local or global clients.
4. Demonstrates your credibility
The social proof that comes with a directory listing builds credibility. It shows other business owners that you care enough to market yourself professionally and are in this for the long term.
5. Provides a high-quality backlink
Paid marketing is expensive. Organic marketing is better, especially for small business owners. By linking your website to an online directory, you get a high-quality backlink. This improves your SEO, boosts your organic ranking in search, and exposes your brand to new audiences.
6. Attracts more relevant visitors to your website
Lead generation is the bane of so many small business owners’ existence. Even worse? being ghosted. But not anymore! When you join a directory, the details you share ensure people who click on your website need what you have to offer (and are actively seeking someone to hire).
7. Diversifies where your leads come from
There’s nothing worse than putting all your eggs in one basket. In life and business. You’ve heard millionaires have 7 streams of income, why not apply that to your marketing channels?
8. Improves your reputation
Listing your business in an online directory builds social proof that increases trust. A detailed and accurate online presence also increases brand awareness, leading to a better reputation.
Business Networking in the Online World
There are many ways to network and market your business online. If you want to experience the benefits of improved visibility, social proof, and reputation, join our directory. But don’t just take it from us…
I have been a member of Remote ID for just over a year and highly recommend it for any business owner/freelancer. This is a great place to grow your network and gain support from other successful entrepreneurs. –Jana Soli
The members are good at what they do, Erin and Chelsea don't let just anybody join the directory. If you choose to work with one of the members, you know for sure that the result will exceed your expectations. –Lotte Vanhalst
I have loved getting to connect with other remote workers. They are continually expanding their reach to help build connections and market their members. –Kyle Johann-Baker
Are you looking to showcase your expertise (and get backlinks) from an incredible talent directory? RemoteID is the place. –Beth Chernes